Our Method

We have all heard the numbers: Only 20% of training is recalled after delivery. Nearly all is lost within a year. The Mongrel Method is instead based on a series of anecdotes that are memorable and relate to every day sales activities.

The training is reinforced by applying it directly to current opportunities instead of hypothetical situations. It's NOT all PowerPoint slides and a talking head, but instead is full of practical application and learnings that stick.

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Sales Coaching

Sales coaching can be boring with lots of PowerPoint and theory with a liberal dose of rah-rah motivational stuff.

We take a very hands on approach so that your team is working on their own opportunities. The skills they learn and the toolbox they build is documented into action items for tomorrow.

The Mongrel Method is built on a series of metaphors from Samuel de Mamiel’s time as the unofficial canine Sales Ambassador at a vineyard Steve worked at early in his career. Because the stories are relatable and amusing, the learnings stick and are repeatable long after the coaching has been completed.

Sales is no longer a stand alone part of the business. Marketing is now a key ally of the sales team. We spend time on helping the teams work together. In addition, we spend time on other parts of the business that might be customer touch points or required for the successful deployment of your solutions so that sales success is not purely a function of the sales team.


Marketing teams today have a very different brief. They are now as accountable as the sales team for revenue generation, to the point that the term "Smarketing" gets thrown around. Marketing is no longer the vague art of place, promotion, price and product. (Does anyone remember the 4 Ps of the marketing mix?) Now it's an exacting science where customer engagement can be measured live and customer intent is tracked.

We work with marketing teams to make major transitions in their approach and define the necessary projects to tackle challenges.