SAMUEL SAYS: MARKETING BEGINS WITH MOBILE.
Since our society has come to expect access to whatever we want in just one click, businesses that overcomplicate the process alienate themselves. Simply put, if your marketing efforts aren’t mobile centric, then you aren’t serious about client engagement. But you want to be, which is why you’re here, right? So let’s talk about how to be successful in your efforts.
You can see an amazing level of detail about your clients by looking at Google Analytics, and that information will help you tailor your content to the people who visit. By doing so, you create a hard-to-resist personalized experience. We teach the grainy details of how to do it so our clients can be self-sufficient interpreting that data.
Now that we are able to make real-time adjustments to our marketing efforts and react to the ever-shifting trends of buyers, it means that we have to move about seven times faster than we used to. Gone are the days of writing an annual marketing plan. Through the use of A/B testing, teams can learn how effective their efforts are immediately – and adjust strategy accordingly.
Analytics and Google Alerts allow you to learn things like:
- Where are people looking for information?
- Who is generating content about you?
- Where is the content coming from?
- Are others engaging with it, and how?
- What are they saying?
- Is the content being shared?
Think about it: When most people wake up in the morning, they turn off the alarm on their smartphone and start looking for updates on things like sports scores, emails, news stories, and stock prices. We need immediate information and are skeptical of businesses that don’t have websites. People don’t answer their phones anymore unless they already know who is calling. Our days begin and end with our smartphone – so shouldn’t our marketing plans do the same?
In The Mongrel Method we share detailed ideas for how to master your digital marketing platform, and it’s also a big part of our consultancy business. We can help with Coaching, Consulting, and Keynote Speeches.