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Inspired by Steve’s years of experience coaching this subject - and his dog - The Mongrel Method uses anecdotes about Samuel, as well as real-life examples, to guide you through Steve’s mixed-tactics approach to sales and marketing. Steve explores the importance of today’s techniques like big data, analytics, personas, micro-moments and automation. He demonstrates how shifting your focus to client intent, social listening and community marketing will help build understanding of your customers’ needs.

A purebred, or one-sided, approach to sales and marketing won’t help you achieve success. A mixed approach is best.

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