Mongrels, Sales & Speaking – Podcast Appearance with Sarah Archer on Story Led Marketing
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By Holly Foreman, Filed under: Buying Journey, Marketing, Sales, Sales Management, Steve de Mamiel Comments: Comments Off on Mongrels, Sales & Speaking – Podcast Appearance with Sarah Archer on Story Led Marketing
We’ve understood for a long time that the distinction between sales and marketing has become indistinguishable – and recently Sarah Archer got me to discuss why I think that is and how my consultancy and training division helps companies overcome that hurdle.
We tackle topics like
- The history of the Mongrel Method and why it works
- How our trust has shifted from big business to strangers (ie review platforms)
- Social proof and social listening replaces Net Promoter Scores.
- How to understand customer intent – and what is it?
- How The Mongrel Method speaking engagements come together.
Have a listen by clicking the link below: