Mongrels, Sales & Speaking – Podcast Appearance with Sarah Archer on Story Led Marketing


We’ve understood for a long time that the distinction between sales and marketing has become indistinguishable – and recently Sarah Archer got me to discuss why I think that is and how my consultancy and training division helps companies overcome that hurdle.

We tackle topics like

  • The history of the Mongrel Method and why it works
  • How our trust has shifted from big business to strangers (ie review platforms)
  • Social proof and social listening replaces Net Promoter Scores.
  • How to understand customer intent – and what is it?
  • How The Mongrel Method speaking engagements come together.

Have a listen by clicking the link below:

Mongrels, Sales and Speaking with Steve De Mamiel – 058