The best salespeople are storytellers.

Seriously. Storytelling is an integral part of what sets apart stellar salespeople from the order takers.

To truly connect with your clients, you need to make them the HERO of the story, and I recently had the opportunity to share my thoughts about it on the Sales Training and Coaching Podcast with Jeremy Shere.

We talked through all the ways that telling stories makes successful sales people, including:

1. Getting Sales Training to stick

2. Telling the story of your company

3. Telling the story of your clients’ competitors

—And most importantly—

4. Getting your clients to tell you their story, and show them how they can be the hero of their own story.

Have a listen here!