By the time the client engages directly with the sales team, they are now half way through their buying decision. Opinions are formed and strong biases have developed.
The smart phone and online communities have changed the game. Sales and marketing have come together; marketing is no longer an art but a very accountable science in the same way sales is accountable.
The Mongrel Method is a practical and memorable delivery of the skills — and more importantly — the actions for today's sales and marketing teams.